Appeal to Pathos

Pathos is one of the most important appeals because it relates to emotion. This is significant because in order to capture a reader and persuade them to believe your argument you must capture their emotions and make the reader create emotions of their own simply by reading your seeing your argument. 

Pathos is also an important appeal because it allows the reader to see and feel exactly what the writer felt and saw. By capturing the emotional appeal of the reader you are persuading them to believe what it is that you want them to believe. It is also important for the writer to tell the reader what emotions they should feel because it makes the argument that much stronger. 

Pathos is important because, "it engages the imagination and feelings, moving the audience to deeper appreciation of the argument's significance." By moving the audience with your argument they feel a deeper connection to that argument and may want to take action or become more involved. Pathos furthers the connection that they feel to the argument because it connects to the readers emotions.